We are Reaching Further with Search Engine Optimisation.
When search engine optimisation or SEO meant stuffing your website with as many keywords as possible, Gone were. Major search engines today like Google and Bing employ sophisticated algorithms that favour quality for users and relevant website content. The crawlers weed out websites that offer nothing of value to the online community by measuring the time-on-site bounce rates plus the amount of attention a particular website receives from social networks, blogs and other reputable websites either by links or mentions.
Businesses need to feature content to reach out to prospects without being too lengthy or pushy – look at your website from a user’s perspective.
Put yourself in the shoes of your target prospects and ask yourself:
- What information do your prospects want or need?
- Is your content of any help to your target prospects?
- Was your website reasonably easy to find and use?
You might think that websites packed with popular keywords possess high search engine rankings, and that’s the end. However, how likely are they to turn casual visitors into loyal customers? How do you leverage the power of search engine optimisation to improve business reach in search engine marketing?
Improving business reach with search engine optimisation
Know all that you can about your target prospects using reputable research tools, which is crucial not only for search engine optimisation but effective business reach online as well. Some excellent tools in the business should prove invaluable in seeking out popular and profitable keywords, along with information on how many local and global searches it generates online.
Google’s keyword tool is one such tool that one might want to look into when doing proper keyword research and SEO or web marketing in general. A good and practical selection of keywords will improve your chances of getting found by prospects online and getting ahead of your competitors.
Leverage Social Media
Social media networks today have taken the web marketing scene by storm. Networks like Facebook and Twitter are amassing millions of users day to day. You may not have used these networks, but you’ve undoubtedly heard of them as so-called search engine optimisation experts often talk about their significance in the web marketing business.
Putting up social media pages for your business can certainly go a long way in engaging and enticing target prospects. It’s an effective way of getting people to talk about your business, and some may argue that it is hardly worth it as it’s a relatively slow process. Still, the impact of social media on search engine optimisation cannot be denied, and social media’s benefits in search engine marketing.