There has been much debate in the past as to whether or not WordPress is a suitable platform to use for a business website. I think that question is answered by the fact that some of the largest companies in the world (e.g. eBay, Sony, GM) use WordPress for elements of their online strategy! So why is WordPress a great solution for your new website?
Websites built using WordPress are generally a fraction of the cost of a custom solution or a solution built using another CMS. This is because of the massive range of themes and plugins that have been developed to provide a majority of the functionality required in a typical business website. You name it, it’s probably been developed! This allows your web developer to simply choose the most suitable theme and plugins to provide the features you require and plug them all together which results in a much faster build time and a cheaper bill from your developer.
2. Professional Designs
Do a Google search for “WordPress Themes” and see how many results come up. WordPress themes are BIG business and companies and developers all over the world are pumping out new themes with professional, fresh looks and functionality all the time. This allows your website to be built using the latest design guidelines which will give your visitors the best experience they can have. Also, theme developers provide support for their work so if there are any issues that arise you can be assured they will fix them.
3. Easy to Use
The WordPress Content Management System (CMS) is very simple to use. If you are familiar with using Microsoft Word, you will probably be able to find your way around the backend of your website and make changes to content and add new content by yourself. This will allow you to keep your site up-to-date without needing to hire a developer every time you change your opening hours or change the price of your products.
4. SEO (Search Engine Optimisation)
You’ve probably heard a lot about SEO and if you’ve ever done any research you will know that it is an ongoing endeavour and can be quite expensive. WordPress assists in creating a SEO friendly website by making it easy for search engines to read the site’s content. Every page, post and image can have its own meta tags, description and title associated with it allowing fine-grained control over your site’s SEO. This gives you the best chance of designing and building your site to rank in Google and be found by your customers.
5. Massive User Community
Finally the development and user community behind WordPress is massive! This means that it will continue to be developed and stay on the cutting edge of web design and allow you to upgrade easily along the way and keep your website up to date also.
As with anything, there may be some areas where WordPress falls short of other solutions out there but when building a site on a budget WordPress’s overall offering takes first place over other solutions.